• "The Best Cases" in Digital Marketing & Advertising

    Dubaï

    Awards - Networking - Benchmarking

    Next event on April 24th, 2025. Entries registering before March 15th

     

  • Les Cas d’Or : A Global Benchmark for Marketing Excellence

    Since 2019, Les Cas d’Or has become a leading event series celebrating innovation and excellence in marketing and digital strategies. Bringing together top marketing and digital executives, the awards showcase groundbreaking projects that define the future of the industry.

    Recognized as a must-attend event in France since then, Les Cas d’Or highlights the most impactful campaigns, tools, and strategies, driving meaningful conversations across sectors.

    In 2025, Les Cas d’Or expands globally, starting in major international cities with strong Digital Marketing ecosystems. This marks the beginning of a broader mission to connect global leaders and celebrate marketing excellence.

    Dubai’s inaugural event sets the tone, reflecting the series’ commitment to promoting creativity and digital innovation worldwide.

    Les Cas d'OR are annual Premium Award Dinners gathering up to 200 attendees.

    "Les Cas d'OR" means "The Golden Cases" in French, we are eager to see your Best Practices !

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  • Categories

    Criteria: Brands, Agencies, Ad Sales companies, On Line Media owners, Ad Tech and Mar Tech players can submit their client cases showing how they succeeded with their digital projects. Relevancy, Digital Maturity and Innovation are the main criteria in the following categories.

     

    How to submit a Case:

    • Go to our event e-shop and register
    • Select your category of expertise
    • Submit your Slide Case (15-20 slides) or Video Case (max 2min) containing the following items : Market Context/Client Brief and objectives/Expertise and solutions gathered together/Delivered campaign or Case with images and graphics for better understanding/Performance results.

     

    Search Marketing

    Optimization of paid (SEA) and organic (SEO) strategies to increase online visibility.

    Social Media

    Innovative use of social platforms to engage and retain communities.

    Influencer Marketing

    Effective collaborations with influencers to promote products or services.

    Programmatic Display Advertising

    Automated display campaigns targeting relevant audiences efficiently.

    CRM Marketing

    Strategies to enhance customer satisfaction and loyalty through effective relationship management.

    Lead Generation

    Innovative techniques to attract and convert qualified leads.

    Omnichannel and Drive To Store

    Seamless integration of online and offline channels to drive customers to physical stores.

    Data Marketing

    Leveraging data to personalize customer experiences and optimize performance.

    AI Marketing

    Harnessing AI to improve campaigns and customer interactions.

    Mobile Marketing

    Strategies targeting mobile users for an optimized experience on portable devices.

    On Line Video

    Creation and distribution of engaging video content to capture audience attention.

    Performance Marketing

    Campaigns focused on measurable results and high return on investment.

    Performance Monitoring & Optimizing

    Tools and methods to measure and enhance the effectiveness of marketing initiatives.

    Storytelling

    Creative use of narratives to strengthen engagement and emotional connection with the brand.

    Retail Media

    Utilizing retailer ad spaces to reach consumers at the point of purchase.

    Sustainable Marketing

    Initiatives promoting eco-friendly and responsible practices in digital marketing.

    INNOVATION AWARD

    Recognition given to the most innovative campaign or project across all categories.

    JURY'S SPECIAL AWARD

    Recognition given to the campaign or project that captured the Jury’s heartfelt affinity and admiration.

    GOLDEN AWARD

    Award honoring the best case across all categories, selected by the jury.

  • 2025 Judging Panel

    We will be gathering together 20 Marketing Executives working in major Brands. They will evaluate the most innovative digital marketing initiatives and join us to celebrate excellence and shape the future of marketing !

  • Retroplanning

    4 steps to not miss out !

    1

    Entries

    The campaign for entries starts on January 1st, 2025 and ends on March 15th.

    2

    Judging Panel

    The judging panel will analyse Cases during one week in early April.

    3

    Dinner Table Booking

    Finalist companies can book their table and dinner seats until March 31st.

    4

    Awards celebration

    Premium Award Dinner for up to 200 attendees on April 24th

  • Trophy Organizer

    Pascal GAYAT founded Les Cas d'OR in 2019 after 23 years of management in International Digital Marketing Companies such as Softbank Interactive Marketing, 24/7 Media, Overture, Yahoo!, Tradedoubler.

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    PASCAL GAYAT FOUNDER

  • Les Cas d’OR du Digital is a prestigious annual awards program designed to recognize and celebrate the most innovative, impactful, and successful digital marketing and advertising campaigns. Bringing together top industry professionals, leading companies, and visionary marketers, this event showcases excellence across the entire digital marketing value chain.

    The awards highlight cutting-edge strategies, groundbreaking technologies, and creative executions that drive tangible business results. From artificial intelligence-powered solutions to innovative customer engagement campaigns, Les Cas d’OR du Digital spotlights the projects that push the boundaries of what is possible in the digital space.

    With over 30 distinct categories, the program covers key areas such as data-driven marketing, social media innovation, content creation, e-commerce strategies, and marketing automation. Each category is carefully designed to reflect the current trends and challenges faced by marketing professionals in today’s fast-paced digital landscape.

    The jury is composed of top-tier marketers, digital leaders, and decision-makers from leading global organizations. Their expertise ensures a rigorous and transparent evaluation process, making Les Cas d’OR du Digital a benchmark for quality and innovation.

    The event provides a unique opportunity for businesses to gain visibility, build credibility, and network with the brightest minds in the industry. Winners not only receive recognition for their outstanding achievements but also establish themselves as leaders in the ever-evolving digital marketing ecosystem.

    Set in a prestigious venue, Les Cas d’OR du Digital offers an inspiring mix of networking opportunities, fostering a community of forward-thinking professionals dedicated to shaping the future of marketing.

    Whether you’re an agency, a brand, or a tech provider, participating in Les Cas d’OR du Digital is a chance to shine, connect, and innovate. Join us in celebrating the power of creativity, technology, and collaboration that drives success in the digital age.

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